Thoughts on what businesses actually need from the Cloud, not what vendors wish they needed.

Adrian Sanders

Subscribe to Adrian Sanders: eMailAlertsEmail Alerts
Get Adrian Sanders: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Adrian Sanders

20th century customer service consisted of packed call centers, phones ringing off the hook, and large, convoluted databases of information to manage a never-ending stream of support requests. Cloud computing, and the introduction of powerful, business-specific software solutions, has changed that. There are hundreds of systems out there for handling contact management (CRM), project management, and sales workflows: likewise, there are more than a couple systems built for customer service. The best of the bunch is Zendesk, and we are psyched to award it an A+ and our seal of approval. Read on for our full review… The Quick and Dirty Verdict In our opinion, the best part about Zendesk is its applicability for small, medium, and large customer service teams. It can be configured and customized to streamline both basic and complex support workflows. Whether your support... (more)

Old Dog with New Tricks: Our B review of the new Basecamp

*Update: Jason Fried, founder of 37Signals, has informed us that their API will be rolled out soon. Stay tuned folks! Basecamp, the gorilla of web-based project management software, has had a makeover. Originally launched in 2004, the project management giant has rolled out massive updates to their bestselling software, including a sexy new user interface, innovative new features, and (naturally) a spanking new product for us to review. Geeks we are, we couldn’t be happier. We were lucky enough to attend a launch webinar that guided us through the new Basecamp and all of its fr... (more)

Client Case Study: When Business Tools Break

I got a call a few weeks ago from a NYC-based foreign language school that was looking for a software makeover. They were using Google Spreadsheets to manage their student, class, and payment information, and for the previous year were happy as can be. After all, Google Spreadsheets offers some awesome collaborative capabilities: simultaneous spreadsheet viewing and editing, universal accessibility, and powerful Excel-like analytics and reporting. Still, as the business grew, the sheer size of the spreadsheet made it more of a headache than anything. As is so often the case, they ... (more)

Community Feedback is Good. Kinda.

Yes, this is a repost, but it’s just so good we couldn’t help ourselves… The Support, It Is a-Changin’ In the good ‘ole days when software still need installing and executives regularly printed their emails, software “support” was a strange thing. Sure, Microsoft had helplines you could call, and Quicken came with a manual, but it wasn’t “support” per se: more like a robotic attempt to appease the odd granny or two. Software personified the impersonal. These days that’s all changing. As cloud computing and SaaS go mainstream, software vendors are increasingly connected with consu... (more)

Top 5 free online marketing tools (that are simple and effective, too!)

Everyone knows that marketing matters. What they don’t know is that given the right tools, marketing isn’t expensive, time consuming, or difficult. That’s great news for small business owners strapped on cash and time. Here’s our list of 5 easy to use, well tested, and free online tools that help manage small business marketing. Give ‘em a whirl – we promise it’s worth it 1. Google Analytics Knowledge is money, especially in the nebulous world of marketing. Google Analytics, a free service from Google (duh), helps you track and analyze website traffic. Using Analytics, you’ll se... (more)